Sneaker Partners

About the Sneaker Program:

Sneaker sales are one way for retail stores to build excitement about the Walk To Cure Diabetes in their community while raising critical research dollars.Associates ask customers at point-of-purchase to buy a paper sneaker to help the store support diabetes research. The customer signs his/her name on the sneaker and then the sneakers are displayed throughout the store. The program usually runs four weeks. To start the program, display a sneaker for every store employee to see.

The promotion is easy and fun for stores to implement. JDRF will supply the sneakers and stickers or buttons for employees to wear. A JDRF staff person will attend manager or staff meetings to explain the program and help get it kicked off.


new_wrkSneaker Campaign: August 22- October 5



Marshalls FY14 Approved Logo

Sneaker Campaign: September 1 – October 5






Sneaker Campaign: September 1- September 28



Cash America FY14 Logo


Sneaker Campaign: September 16-October 26



For Corporate Sponsorship Opportunities, click here.

For more information, contact Kari Rouse at or call 512.343.0663.